Strategy to go global and generate consistent hard-currency revenuel
We position your brand to operate in international markets without unnecessary bureaucracy
For professionals and small service businesses ready to operate across borders
Global Strategy was built for professionals who already have proven expertise in Brazil and want to structure their international operations with strategic clarity and operational reliability.
Ideal profiles
- Qualified service professionals
- Lawyers focused on – or transitioning into – international practice.
- Consultants, mentors, educators, strategists
- Accountants, planners, and financial specialists with export-ready services.
- Small B2B service firms with clear international delivery potential.
Exporting is not the same as internationalizing services.
- Exporting (Sales-focused)
- Selling services to clients abroad using an operating setup designed for Brazil
- Offer and messaging only lightly adapted to the target market
- Pricing set case by case, with no clear policy by country or currency
- Client relationships and prospecting still centered on the Brazilian market
- Internationalizing (Performance-focused)
- Treat target countries as core markets, not just sources of demand
- Positioning, messaging, and proof tailored to local context
- Service portfolio and pricing policy built for specific currencies and market realities
- A legal, financial, and commercial setup designed to scale across countries
How Global Strategy structures the path.
- A three-part structure to turn expertise into consistent international execution and revenue in hard currency
Global brand and positioning.
Who you are in international markets. Where it makes strategic sense to operate – by context and country. How you present yourself in those markets
Offer and pricing in strong currency.
Services structured in clear packages. One-page proposal. Pricing in strong currency, aligned with target-markets expectations
Minimum viable international operating setup
The right legal vehicle. Accounts and payment rails. Proposal and contract templates, plus commercial routines designed to operate across countries
Two formats, one objective: a structured international operation
Global Expansion Program
- Group-based cycles with frameworks, workshops, and deliverable reviews
- Focus: brand, positioning, LinkedIn execution, the one-page offer, and the operating model - One-Person Multinational™ or Small Global Company.
1-on-1 Strategic Advisory
- Private sessions focused on real scenarios, proposals, and negotiations
- Market selection, positioning refinements, pricing decisions, and partnership design
Daniel V Melo
Founder & Chief Strategist
I am Daniel V Melo, a global expansion and services internationalization strategist, and the founder of INTERNAZIONALE Global Strategy. I bring more than 40 years in executive roles – including 25 years focused on strategy and international business, and 14 years dedicated to the internationalization of professional services. I served as a Senior Advisor to UNOPS (the United Nations Office for Project Services) for six years, supporting the evaluation and structuring of initiatives across multiple sectors and geographies. Over my career, I have led or participated in 26 business missions across the Americas, Europe, and Africa, assessed opportunities in 47 countries, lived in five of them, and worked in four languages
After decades of seeing Brazilian talent hit the same barriers – unclear positioning, an unstructured offer, and the absence of a viable cross-border operating setup – I built INTERNAZIONALE Global Strategy around a clear thesis: professionals and small service businesses that already deliver high-quality work in Brazil need strategy, structure, and direction to convert that capability into consistent international execution and strong-currency revenue. Today, I apply that experience to guide clients from positioning clarity all the way through the minimum viable international operation – built to function in practice, not just on paper
FAQ
It is a U.S.-based platform for guided strategy and implementation. It prepares professionals and small service businesses to operate internationally with clear positioning, a one-page offer, and a minimum viable cross-border setup designed to invoice, get paid, and build partnerships in strong currency
It is for professionals and boutique service firms that want to move beyond a local-only market and operate in other countries on a consistent basis – with a professional presence, a clear proposal, and the real ability to bill in strong currency. It works especially well for people who already deliver a high-quality service, but have not yet structured how to present, package, and operate outside the Brazilian context.
Exporting is selling abroad while keeping the business designed for the home market, with minor adjustments and low predictability. Internationalizing is redesigning brand, positioning, offer, and operations to perform continuously in external markets – with messaging that fits an international audience, a comparable hard-currency offer, and the structure required to operate across countries
Inside the platform, you build practical, usable assets:
Brand Dashboard
Brand Strategy Matrix
Positioning Pitch
Sales Pitch
Hard-currency One-Page Offer
Identity and operating structure required to perform as a One-Person Multinational™ or a Small Global Company.
It is a streamlined cross-border operating model.
One-Person Multinational™ describes international execution with a minimum viable setup, even as a solo professional.
Small Global Company: applies the same principle to a small boutique firm.
In both cases, the goal is an identity, offer, and operating setup that can function across countries with predictability
It is a one-page offer, ready to send, designed to be quickly understood and compared by international clients and partners.
It means structuring your proposal, pricing, and payment flow in widely accepted, highly liquid currencies such as USD and EUR, based on the target market. The objective is predictability and purchasing power, supported by coherent positioning, a strong One-Page Offer, and an operating setup built for cross-border execution.
Not necessarily. International execution can be built in Portuguese, especially if your target is Brazilians abroad and Portuguese-speaking communities. Brazil’s Ministry of Foreign Affairs (Itamaraty) estimates roughly 4.9 million Brazilians living outside Brazil (base year 2023), which by itself supports an international strategy that does not depend on English.
Contacts
danielvmelo@internazionalesyrategy.com
+1 332 293 3253